NOT JUST ANOTHER TRADE SHOW
The Amsterdam Produce Show and Conference (APS) is a hotbed for knowledge sharing and transfer for the international produce industry
FOUR CORE THEMES RUN THROUGHOUT THE APS
Feature zones on the show floor look at the ways in which both Dutch and international companies are addressing the challenges and opportunities in these areas, in order to increase the consumption of fresh produce in an ever-changing marketplace.
The two seminar stages, in the Gashouder at the Westergasfabriek on November 16, 2017, will focus on unique lessons that can be learned from the extraordinary role the Netherlands plays in the global produce industry.
Did you know that a quarter of all produce that passes in international trade goes through Holland?
The host nation for the APS provides intellectual leadership in many fields such as genetics, logistics and controlled environment agriculture. What is the Dutch secret to this outsized success? Our seminar programme is designed to provide an opportunity for attendees to mine insight from the very best in Dutch thought and practice leadership with the goal of profiting in their own businesses and advancing the produce trade around the world. The APS Knowledge Centre will provide an opportunity to break through the often narrow focus on day-to-day operations and, instead, think about how high level global concerns will drive success in the produce trade in the years to come.
Innovative touches will be abundant from an event perspective too – the food and drink will be provided free to visitors by entrepreneurial young specialist chefs from Holland and chef demonstrations.
Innovation is everywhere. Everyday, every one of us most likely does something innovative in our everyday lives without realising it. But what does innovation mean in a business context? It is arguably an over-used word, attached blithely to any new product or idea, however ‘new’ that idea may be.
The word innovation might be better applied to solutions that meet existing, new or as-yet undiscovered requirements of the marketplace. By this definition, the produce industry is undeniably one of the most innovative sectors in the world, both using and manipulating nature to provide solutions that ensure the expanding population survives while eating nutritious, flavoursome, long-lasting, attractive and affordable fresh products throughout the year.
Corporate Social Responsibility is no longer a concept or a vision that you can entrust to someone else. Each and every company in the fresh produce industry has a responsibility for its impact on society and therefore a part to play in ensuring that all of its partners in the global supply chain are able to operate in a way that is sustainable for their environment, for their people and their customers and, just as importantly for their bottom line.
Our sustainability zone will feature Dutch and international companies that are driving innovative business approaches that create long-term consumer and employee value by rolling out a “green” strategy.
HEALTH & EDUCATION
Fresh fruits and vegetables are the key to the future of the human race, but so few people eat the ubiquitous 5-a-day that its meaning has almost been lost on consumers.
Likewise, we are nothing without a credible education system, yet still there is a lack of young talent entering the fresh produce trade.
Our Health & Education Zone will explore some of the incredible initiatives that are encouraging consumers to lead better lifestyles, and the produce business to better engage with young people.
On the health side we will explore how to inspire consumers to live more healthily, to think more carefully about their diet, and to include more fresh fruits and vegetables as part of meals and snacks.
While from an education perspective, the APS will showcase some of the leading education institutions in the Netherlands today.
The APS student programme will also bring in a large number of students – all of whom have a desire to work within the produce business. Get to know these students, with a view to recruitment.
Packaging is intrinsic to the fresh fruit and vegetable business. You might say it’s as important as the product it carries. Our brand-new Packaging Zone will showcase the very best packaging concepts available on the market today. See first-hand a broad range of packaging options; from concepts that present bespoke designs or marketing messages, shelf-life extension abilities, innovative materials and food safety properties, to products designed for longevity and efficiency, sustainability or convenience for the end consumer. The most innovative and sustainable packaging solution on display will be rewarded with the first-ever Amsterdam Produce Show and Conference Packaging Solutions Award, judged by the show’s attendees themselves.