APS Programme

Media Masterclass

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Members of the trade, consumer and national media are invited to attend the exclusive APS Media Masterclass – a chef demonstration and presentation on the latest trends and innovations culinary industry.

Trade and consumer press may attend ALL elements of the Amsterdam Produce Show and Conference free of charge. You are welcome to attend the Cocktail Reception, the Thought Leaders Breakfast Panel, the Media Masterclass and one of the Industry Tours.

To ensure you receive all the latest information on the APS Media Masterclass programme – or if you would like to add yourself to our list of media contacts, please get in touch with:

Briony Dunmore
M: +44 (0)7464 617397
email: briony.dunmore@producebusinessuk.com

APS16 Media Masterclass programme

November 3, 2016

Time
Title
Venue
Speaker
More
15.00
MODERATOR
APS SHOW FLOOR
NARESH RAMDJAS

Food & Design

Is he a graphical designer or a culinary chef? It’s hard to say and why would we make the distinction? Bias doesn’t fit in the vocabulary of chef Naresh Ramdjas and neither does an official title. Naresh studied Design Academy in Eindhoven and has always had a great passion for food. During his studies he cooked and combined the world of food and design. Continually fascinated by food, he was enrolled as an intern at Segio Herman’s restaurant, Pure-C. His dissertation had to be done whilst he was there so he started ‘Nareshtaurant.’ This pop-up restaurant served ‘plate composer dinners’ meaning that the guest chooses all the ingredients to be used beforehand, resulting in a complete and unique design of their own. This resulted in Naresh being nominated for several awards. After he graduated, it was clear Naresh had to be in the food industry and signed-up for the TV programme, Master Chef. He came third as his bright vision, innovating food, creativity and outstanding flavour was recognised. Currently hitting the high notes and being our favourite upcoming chef, at only 27 years old, Naresh can’t wait to surprise and indulge the public of APS with his fanciful food offerings.

15.00
CHAMPAGNE RECEPTION
APS MEDIA CENTRE, SHOW FLOOR
JASPER UDINK TEN CATE

Jasper Udink ten Cate (Creative Chef) will introduce his new cookery book ‘How To Create a Mind-Blowing Food Experience’

15.30
CHEF DEMO 1
APS SHOW FLOOR
JASPER UDINK TEN CATE

Jasper Udink ten Cate (Creative Chef) will demonstrate a recipe from his new cook book ‘How To Create a Mind-Blowing Food Experience’

Creative Chef – Creative

Creative Chef, Jasper Udink ten Cate, blurs the lines between food and art. He believes barriers between art forms and standards within art forms should be eradicated. As there are archetypal buildings in architecture, Udink ten Cate thinks of the classic dining table as a conservative archetype. Questioning this archetype is how you can define the source of the stories he likes to serve his guests. His food is about the best ingredients from his own garden “The Museum of Taste” and his presentations are rooted in art, design and music. His mission is to serve delicious knowledge that speaks to your heart.

16.30
CHEF DEMO 2
APS SHOW FLOOR
HIDDE DE BRABANDE

Pastry chef Hidde de Brabande will demonstrate his fine taste for desserts using mostly vegetables and flowers

Veggie Desserts

At only 14 years old Hidde already knew his destiny lay within the world of desserts and patisserie. Due to his neighbour owning a bakery across the street he knew that his dream was to be a pastry chef. So, aged 17, he started working at one of the most famous patisseries in the Netherlands; Huize van Wely, in Noordwijk. This adventure lead him deeper in to fine gastronomy and to his role as Chef Patissier at Landgoed Duin & Kruidberg in Santpoort and later, to three Michelin starred restaurant Parkheuvel en de Librije. He has since gone on to launch his own brand; Dreams of Magnolia. Currently he is one of the most famous dessert chefs in the Netherlands. Writing pure and exciting recipes for Delicious magazine, guest hosting the TV programme ‘Bake My Day’ and working on his own television programme, ‘de Brabander Bakt at 24 Kitchen.’ During the APS, Hidde will seduce us with his fine taste for desserts using mostly vegetables and flowers.

17.00
MEDIA MASTERCLASS CONCLUDES
APS SHOW FLOOR
NARESH RAMDJAS

Contact us

Contact us to discuss the Media Masterclass:

Briony Dunmore

Business Development Manager

“I’m the inquisitive one! Tell me what you’re trying to achieve and we’ll find a way to support that and develop together. I also manage the horticulture and culinary student programmes”

Linda Bloomfield

Sales manager

“Ask me about booth sales and sponsorship in the UK, Europe, Asia and Africa.”

Emma Grant

Event manager

“I’m your best bet for event queries, exhibitor support or for more information on any part of the event programme.”

Official APS16 Sponsors